Job Description

Seta Apparel is looking for a full-time Wholesale Director to support sales to boutiques, and department stores.
About Seta
We are a Colombian brand born from a passion for fashion, based out of Miami, FL in one of the most exciting metropolitan areas. With two stores in Miami, USA located in Brickell City Centre and CityPlace Doral, Medellin and Bogota, Colombia. Seta is characterized and is renowned for its cutting-edge, with its daring and original mix in fabric textures! Focusing on combining trends is what makes us stand out and makes us a star brand. With fast growth comes the need to expand our team with hard working, like minded, fashion forward individuals.
We are looking to hire an experienced Wholesale Director to help us keep growing.


  • Work with existing store managers and buyers to improve sell-through performance, conduct trainings, and run events.
  • Create, measure, analyze and report on all key performance indicators, and provide recommendations to leadership as needed.
  • Routinely travel to key accounts for trainings, product demos, and events
  • Travel to and manage trade show exhibits around the country.
  • Research and identify prospects and follow through the entire sales cycle to ensure successful conversion and sell-through.
  • Analyze performance and impact of product and marketing investments to determine impact and ROI.

Qualifications and Skills Required

  • Bachelor’s degree OR equivalent experience required.
  • 3+ years of fashion B2B sales experience
  • Ability to communicate clearly both written and verbal, excellent grammar and clear, concise writing ability
  • Superior organizational and sales skills; ability to work on multiple projects
  • Comprehensive understanding of the digital ecosystem and how channels work together
  • Strong problem-solving and critical thinking skills
  • Superlative product knowledge, passion for excellent product design
  • Ability to work a flexible schedule when business needs arise


Based on previous experience and expertise.
Next Steps: If you are interested in applying for this position, please include with your resume a single PDF document containing a cover letter, answers to the following questions:
What are the 3-5 keys to success for you in the role of Wholesale Director? How do these keys to success tie in to your strengths and experience?
What sets you apart for this position from other candidates with comparable qualifications and experience?
You are tasked with establishing a new department store relationship. What is your strategy?
Job Type: Full-time
relevant: 3 years (Required)
Bachelor’s (Required)