Seta Apparel was founded on January 2014 when we began selling our pieces online. We received immediate attention for our unique pieces and opened up our first store at Medellin in 2015. Later in 2016, we opened a showroom in Miami and in 2017, we opened our second official store at City Place Doral. The following year, in 2018, we opened our third location at Brickell City Centre. Now in August 2019, after four months of renovations, we opened our doors to the public at a fourth location in the capital of Colombia – Bogota. We started receiving high demand in Bogota and when the opportunity was presented to us, we just couldn’t resist. Bogota is a city known for it’s sophisticated fashion, and being part of a market that’s so culturally aware in the latest fashion trends is very exciting for us. Factors like the weather played a huge part in our decision and being that Bogota has such perfect weather conditions for our signature jackets, we have some great surprises planned out. We won’t give it all away but let’s just say we’ll be releasing more limited edition jackets.We take pride in distinguishing ourselves for our handmade pieces, and neutral and metallic colors. We love playing with different styles and details found in our shoulder pads, beaded pockets and signature military jackets. We can guarantee that our essence will remain consistent across all our stores. Our brand inspiration comes from traveling the world seeking for handmade and vintage pieces. We encourage women to dress different and feel confident in edgy, modern and minimalist pieces. Don’t be surprised if we announce our next opening in Mexico, New York or Los Angeles. We also hope to open our first ever Europe location and are exploring options to pop-up in London, Paris and Milan, the fashion capitals. This is only the beginning for Seta. We look forward to continuing to grow. We love our Seta family and all this couldn’t be possible if it wasn’t for their never-ending support.